1/28/2024 0 Comments Jaws posterThe monochrome colour scheme employed here is, while classy, far less compelling and visually arresting than the movie poster.Īnother one of the ‘Jaws’ poster’s great strengths is the typography. Contrast this with the novel’s original hardback design. The white background allows the image details to stand out, and the red typeface – evocative of blood, particularly when juxtaposed with the deep blue of the water – means that no passers-by are likely to miss the name of the film. Those three colours – red, white and blue – hold the key to the poster’s striking appearance. By eschewing erroneous detail and keeping the poster as stark as possible, Kastel ensured that the ‘Jaws’ poster would go down in cinema history as a design icon. There are three visual elements in the design – the shark, the swimmer and the title itself – while the image is comprised of three main colours. Kastel was also responsible for the cinematic poster, and knowing his audience, made the design far more sensationalist than it was originally.ĭespite the graphic qualities and arresting imagery of the final movie poster, Kastel’s design is still very minimalist. The hardback cover design is moody and minimalist, while designer Roger Kastel updated the image for a more impulsive paperback readership. It’s possible to trace the evolution of the ‘Jaws’ poster back through the paperback and hardback editions of the novel the movie is based on. One of the most iconic and successful print deigns of all time, however, is undoubtedly the movie poster for Steven Spielberg’s 1975 blockbuster ‘Jaws.’ This poster is known throughout the world and helped to drum up significant public interest before the release of the film itself, but what made it so good? Take a look at five print design lessons we can take from the ‘Jaws’ poster.Ī print design that is a success with one particular audience isn’t necessarily likely to work with another audience demographic altogether. Throughout history there have been numerous print design successes, from billboards to campaign leaflets, magazine covers to album sleeves. Five print design lessons to take from the Jaws poster
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